Media Consumption - The recipients of a media text, or the people who are intended to read or watch or play or listen to it. A great deal of media studies work is concerned with the effects a text may have on an audience.
Media Ownership - This is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media.
Audiences - People or market segment at whom an advertising message or campaign is aimed.
National - The nationally distributed or marketed broadcast and print products of a country, e.g. major newspapers and television programming.
Local - Newspapers and radio and TV stations in a small area of the country.
Institution - A formal organization (with its own set of rules and behaviours) that creates and distributes media texts
International - Advertising media that cover several countries and can be used to reach audiences in them.
Global - This is when certain Tv programs for examle are translated into a different language so that people can watch it in another country.
Global Institution - An organization or company, publicly or privatly owned that produces and/or distributes media products.
Hardware - The different types of data storage options.
Content - Is the information and experience(s) directed towards an end-user or audience.
Convergence - The way in which technologies and institutions come together in order to create something new. Cinema is the result of the convergence of photography, moving pictures (the kinetoscope, zoetrope etc), and sound. The iPad represents the convergence of books, TV, maps, the internet and the mobile phone.
Cross Media Convergence - Is where a media product is promoted across other media platforms.
Technological Convergence - Technological convergence is the tendency for different technological systems to evolve towards performing similar tasks.
Synergy - The relationship between different media products in which one is used to improve the exposure of another.
Proliferation - The increase of films in a genre or the use of technology.
Issues - Those ideas that are the source of controversy and debate in a society at any given time.
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